Brand Experience
  • Activations
  • Art Direction
  • Brand Experiences
  • Influencer Marketing
  • Installations
  • Photo & Video
  • Post Production
  • Production Design
  • Seeding

For Winter ‘23, Colorway partnered with The North Face for a hi-vis experiential activation that increased brand awareness among key demographics and neighborhoods throughout NYC.

Colorway produced and managed a mobile experience via a Nuptse-wrapped truck that toured SoHo, Bushwick, and The Bronx. The truck stood as a visual center and also included an interior buildout to hero key North Face product. The consumer journey and highlight moment was a raffle experience that saw 400+ jackets and accessories given out to the community.

To promote the experience, Colorway led the visual campaign design, and identified influencers/hosts in each neighborhood to boost social awareness and create a digital footprint for the experience.