Brand Experience
- Activations
- Art Direction
- Brand Experiences
- Influencer Marketing
- Installations
- Photo & Video
- Post Production
- Production Design
- Seeding
For Winter ‘23, Colorway partnered with The North Face for a hi-vis experiential activation that increased brand awareness among key demographics and neighborhoods throughout NYC.
Colorway produced and managed a mobile experience via a Nuptse-wrapped truck that toured SoHo, Bushwick, and The Bronx. The truck stood as a visual center and also included an interior buildout to hero key North Face product. The consumer journey and highlight moment was a raffle experience that saw 400+ jackets and accessories given out to the community.
To promote the experience, Colorway led the visual campaign design, and identified influencers/hosts in each neighborhood to boost social awareness and create a digital footprint for the experience.