360 "Wafflebees" Sustained Launch
  • Activations
  • Art Direction
  • Brand Experiences
  • Casting
  • Channel Planning
  • Comms Strategy
  • Content Creation
  • Content Strategy
  • Copywriting
  • Graphic Design
  • Photo & Video
  • Post Production
  • Strategy

Sweet Chick, the bi-coastal chicken and waffles restaurant and Clarks footwear came together for a Wallabee collab delicious enough to be plated. We kicked off this two-part campaign with a commercial V.O.’d by Nas. From there we went to the west coast via ice cream truck, activating with SNS, Bodega LA, and at ComplexCon to give away scoops and a custom lineup of kitchen products PLUS the piece-de-resistance, a 1:1 scale replica candle of our hero product – maple syrup scented of course. We returned from the west coast with a Pt. II in NYC which ran the gauntlet between a group of holiday carolers, a shoppable holiday window display, and a campaign shoot + wheatpasting with scannable QR codes in downtown NYC to raise holiday cheer courtesy of Sweet Chick and Clarks.