11 by Boris
  • Art Direction
  • Casting
  • Content Strategy
  • Copywriting
  • Influencer Marketing
  • Photo & Video
  • Post Production

New York is an urban terrain so we treated it like one for a content piece that paired the GORP-y apparel and footwear from outdoorsy brand, Salomon and Boris 11 via a group of parkour runners who flipped uptown into their own personal playground. Creatively, the collaboration features the cyanotype ink process, a unique hand dying technique that’s over 100-years old. Our still imagery featured models Kory and Tory, typically only used for higher end fashion brands.