11 by Boris
- Art Direction
- Casting
- Content Strategy
- Copywriting
- Influencer Marketing
- Photo & Video
- Post Production
New York is an urban terrain so we treated it like one for a content piece that paired the GORP-y apparel and footwear from outdoorsy brand, Salomon and Boris 11 via a group of parkour runners who flipped uptown into their own personal playground. Creatively, the collaboration features the cyanotype ink process, a unique hand dying technique that’s over 100-years old. Our still imagery featured models Kory and Tory, typically only used for higher end fashion brands.
