"Forever Yours" 550 Release
- Art Direction
- Casting
- Copywriting
- Photo & Video
- Post Production
- Production Design
Rich Paul is a legacy sports agent and close, personal friend of LeBron James. To launch his second collab sneaker and capsule collection with New Balance, we produced a campaign video and product-focused content around the theme “Forever Yours.ˮ
As both a literal and metaphorical “love letter to the gameˮ our content followed the classic tale of young love, drawing parallels between the passion and love for a crush and the game of basketball.
