New Balance 574 Dinner
  • Activations
  • Brand Experiences
  • Casting
  • Content Strategy
  • Influencer Marketing
  • Photo & Video
  • Post Production
  • Production Design
  • Seeding

To celebrate the partnership between local Chi-town artist Louis De Guzman, and New Balance we activated in NYC and his hometown of Chicago with panel conversations and activations that spoke to Guzman’s Filipino heritage and creative process. Our efforts resulted in a NYC influencer dinner catered by renowned Filipino chef, Aris Tuazun. His spectacular plates landed on a custom table we engraved with his geometric art style for an elevated dining experience.