360 Launch - Content, Activation, Seeding
  • Activations
  • Animation
  • Brand Experiences
  • Casting
  • Content Strategy
  • Copywriting
  • Influencer Marketing
  • Photo & Video
  • Post Production
  • Production Design
  • Seeding

Crocs and General Mills cereal have a lot in common. From their youthful energy to their all-day versatility, we drew a parallel between these two elements for a successful content campaign that saw us pairing OG uptown comedians with needle-moving influencers like Lil Jupiterr in a variety of locations like a local grocery store and the interior of an apartment. For the cherry on top of this one we hosted a “breakfast for dinner” (brinner) party in partnership with Egg Shop in Williamsburg, Brooklyn. This event saw influencer seeding via cereal box-inspired packaging accompanied by a specially curated menu of food and beverages that mixed cereal with other breakfast faves.