Hip Hop 50th Anniversary
- Activations
- Art Direction
- Brand Experiences
- Installations
- Production Design
2023 saw Hip-Hop turn 50 – to celebrate the anniversary we worked with adidas on a mobile block party experience that centered on the shared history of the genre that changed the world and the brand that was there from the beginning.
We put the consumer and brand at the center of this convergence, showcasing 5 decades of archive adidas products, a customization experience, interactive moments, and brought in the icon Shirt King Phade to create special 1-of-1 pieces, live on-site.
The block party hit five boroughs over two weekends, with over 40,000 attending across the entire city.
